In some of our recent surveys, we discovered that: So for our latest survey, we set out to discover how marketers optimize their Facebook ad copy to increase clicks and conversions. Jessica Greene Marketers often talk about how hard it is to get accurate... #2: Turn Your … We're claiming that our app will save you 2 hours every day on Facebook. “People want to know upfront how much it will cost them since price is one of the main factors in the decision-making process.”, “Instead of being vague, lead with those numbers. With Facebook’s carousel ads, you can ask a key question and then answer it over the next few slides.”, James Marques of Iconic Genius says, “Calling out my audience in the headline works the best for me.”, “For example, if I was a realtor, my ad would start out by asking ‘Looking to sell your home for more than what it’s worth?’ People who are interested in selling their homes will think ‘Yes, of course!’ Now, I have the attention of interested and qualified prospects, and better yet, I have them already saying yes to me.”, “The other example is more local. These writing tips are intended to take some of the guesswork out of writing copy for your business’s ads. Most real estate available on Facebook ads … Mentioning positive reviews, including quotes from reviews, or mentioning specific users will put your ad over the top.”, “If you’ve done your targeting right, you already have the audience who’s interested in your product/service, and the reviews will make them click.”, Empty Desk Solutions’ Brittany Hardy has a special term for her ad copywriting approach: “storyselling.”, “Our go-to for ad copywriting is to tell a story. When it comes to selling online, it’s tempting to write like you’re on stage at a ... 2… Show them exactly what you’re offering. Your Facebook ad copy doesn’t matter if … Finally, Robert Johns of UNINCORPORATED recommends considering your ad as a whole: “Writing copy for Facebook ads is a lot like writing copy for pre-internet print ads. Like many types of advertising, a Facebook ad is only as good as its copywriter.. You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your conversions to be too.. Learning to write better Facebook ads … Lightbulb Media’s Lewis Kemp agrees: “Attention spans are at an all-time low. Facebook Ads That Convert. And that's a good thing. You could be promoting a high-converting … Facebook’s rules are always subject to change. Knowing your customers more than just their Facebook profile picture is essential in knowing what to say in your ad copy. Targeting your ad to every male in the United States is NOT targeting! Create your ad … From your Facebook ads set up environment, you can optimize and track conversions, by placing a conversion pixel on your site and then adding it to a Facebook ad. If we want to get more high-quality fans for our Facebook page, then we HAVE to run Facebook ads. A stunning visual. -- so when someone does Like your page, they stand a much higher chance of becoming a customer down the road. “Therefore, ads need to implement short, snappy, and unique copy to captivate potential consumers without wasting time.”, “My go-to technique is to frontload the main message and keep the copy as short as possible. How to Make a Facebook Carousel Ad. How to Write Facebook Ads That Convert. Tell them how they can benefit from your product/service instead of telling them how awesome it is.”. Keep it short: Asana’s ads link description only has five words: “Free for teams of 15.” The message doesn’t overshadow the ad… Recommended dashboard: Discover your most popular ads, the campaigns driving ROI, as well as the specific ads driving engagement with this free Facebook Ads dashboard. Some posts should be just for engagement on your page -- while others should be more promotional -- while others should be straight up advertising. Individual phrases that are fine today might result in ad … “It sounds simple, but using brackets in your sentences has been proven countless times to draw attention, particularly in ad copy.”, “We’ll often use terms like “[last chance],” which creates urgency and helps drive more clicks.”, “Ask a question to build engagement among your audience,” says Jake McKenzie of Auto Accessories Garage. They will trust you more, and the price might even attract their attention.”, “It might not be the first thing that comes to mind when you think of great copy, but it’s one of the best things you can do. “Hit your customers’ pain points directly, and speak to the cost-savings benefits of your products whenever appropriate.”, “For instance, an auto body shop could have an ad that says, ‘A roadside breakdown can cost upwards of $[amount] before repairs. But why should I use it in the first place? How to Write Facebook Ads That Convert: 21 Expert Tips & Examples. This claim catches your attention & also clarifies the value we offer -- saved time. Have a Clear Call-to-Action (CTA) in Every Ad. If so, consider what other retargeting information can you leverage in your copy.”. Privacy Policy, $0/month, no credit-card required, free-forever version. Consider these tips for inspiration, then test them to find those that work best for your business. Terms of Service Want to write persuasive Facebook ad copy that sells? Unfortunately, our respondents can’t answer that question for you. How to Write Facebook Ads That Convert #1: Research Customer Needs and Preferences in Facebook Groups Our other respondents offered several more suggestions for optimizing Facebook ad headlines. And how much easier? 9 Strategies for Writing Your Best Facebook Ads. Great. Write … The description provides details and builds trust.”, “Facebook CTA options are limited, but I try to choose the one that most closely matches the action I want the person to take.”. Grab this free Facebook Ads template and identify the campaigns driving the lowest cost per conversion, low cost-per-click, and more. Use these 21 tips (and example ads) to optimize the copy for your next Facebook ad campaign. The 3 must-have elements you need to create a successful Facebook ad. Having a compelling ad copy will compliment your image or video which will make your chances of conversion better. “Is it built from a lookalike audience? Don’t be shy with white space. You want to capture attention, so showcase impressive numbers to intrigue your audience.”. If you can draw them in and get them to click the ‘See More’ button, you’ll increase your dwell time, which has a powerful effect on relevancy scores.”, “If you have an hour to write an ad, spend at least 30 minutes crafting the perfect lead—one that’s going draw people into your post and compel them to spend time with it.”. Facebook ads are a distinct form of copywriting with their own set of challenges. Content Marketing 7 Tips for Writing Facebook Ads that Convert (w/ Examples) Like many types of advertising, a Facebook ad is only as good as its copywriter. It’s the thing that catches attention and makes all the difference between whether prospects click—or don’t click—on your ad.”. The headline of your Facebook ad isn’t necessarily the first copy that displays, so Cardinal Digital Marketing’s Alex Membrillo recommends considering the location of your copy on published ads to determine where to put certain pieces of information. OptimizePrime’s Harris Schachter agrees and recommends considering how you built the audience you’re targeting when determining what to include in specific ads. In our experience, the copy and the creative need to work together, and only one can do a majority of the work.”, “Have a punchy piece of creative like a high-energy video? Sure, maybe back in 2011 it was still possible for a fan page to "go viral" & accumulate a bunch of fans for free. Do you want to send traffic to your website? “Use ‘you’ instead of ‘you all’ or ‘our users.’”, “Personalization maximizes engagement, minimizes CPC, and helps you stand out of the abundance of ads users see every day on Facebook.”, Advance B2B’s Jesse Särmö agrees: “Narrow your audience, talk directly to your buyer persona, and run different ads for different people. Our final two tips are both related to how long your Facebook ad’s body copy should be, and both tips contradict each other. My wife & I recently started a "bounce house" business renting moonwalks, slides, obstacle courses, etc. If you can’t do this in two sentences, you probably need to reassess the USP of your product.”, James Pollard of The Advisor Coach actually recommends the opposite approach: “My go-to copywriting technique for writing great ads on Facebook is to use long copy written in a story format.”, “In almost every single test I’ve conducted, long copy has beaten short copy. on February 27, 2019 (last modified on June 8, 2020) • 13 minute read. Finn Hayden of ATYNTK suggests using brackets in your copy. A slightly worse version of the copy would be: "Post Planner is easy to use.". Grab your copy of our free infographic below. It depends on a lot of different things: your audience, your product, your skills as a copywriter, what time of day your audience sees your ad, etc. Aneesh Babu of Backlinkminds says you should do two things before creating Facebook ads: “Do a competitive analysis and ... 2. Ads of this type are helpful and useful to the customer, making it easier for them to make a decision right away.”, “Always address your audience as if you’re targetting one and only one person,” says Smallpdf’s Hung Nguyen. It only takes a click to unsubscribe. Summary: When it comes to writing Facebook ad copy that converts, target the right audience, pick emotion-triggering words, and go big or go home. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) December 11, 2020 December 11, 2020 - Leave a Comment Like many varieties of promoting , a Facebook advert is simply … “When in doubt, just tell them exactly what they need to do or know,” Sharlow says. Wondering how to get your Facebook ads to work better? So I've been playing with Facebook ads. Do ever struggle with creating Facebook ads that convert? But my guess is we'll get more upgrades & clicks if we spell out exactly what they'll get when they upgrade. Then we target different demographics in those locations -- based on gender, age & interests. I typically target women -- since they're the decision-makers when it comes to kid birthday parties. Just saying "Hey, we're awesome" isn't going to do it. Write a sentence, add a line break, write another sentence, add another line break, and so on.”, “I also recommend adding bullet points to your copy whenever possible and relevant.”, “Don’t beat around the bush,” says Taylor Hurff of 1SEO I.T. “There is so much content that Facebook users need to sift through every minute,” says Stephanie Sharlow of DesignRush. But it can't get much clearer than that. If you aren't interested in saving time on Facebook, then you won't click on the ad. on February 27, 2019 (last modified on June 8, 2020) • 13 minute read. Every ad you run should target a specific location and/or demographic -- one you want as your customers. 1. “Imagine that you’re telling a good friend about a new product or service when writing your copy—and don’t forget to use appropriate emojis.”, “When you’re done writing your copy, read it out loud and pay attention to the places where you have to stop and take a breath. On at least 2 occasions, I've accidentally hit the "Promote Page" button in the admin panel without remembering to target the ad -- and then quickly toasted my ad budget within seconds. Generating leads and acquiring customers are two of the biggest challenges that people face when running ads on Facebook. Facebook Ads is an unbelievably powerful ad platform, and having all the pieces of the puzzle fitting cohesively together will allow you to write copy that maximizes that power. Facebook ads are primarily focused on driving more “Likes” to your Facebook Page. 1. Save it, print it, share it with your team. This is a simple and effective way to know exactly which ads … We’ve run about $50,000 worth of ads, and those that included the word ‘exclusive’ performed significantly better.”, National Health Care Provider Solutions’ Mackenzie Thompson recommends “using numbers, percents, or any data/numerical facts you have to catch the audience’s attention.”, “Think of it like how you would format your resume. Here's a great sidebar ad from AT&T with a clear CTA & the benefits: Everyone screws up this one at least once. The headline should get—and hold—their attention. Writing the ad in a story format helps hook readers and keep their attention.”. Here’s how this combination … These are places where you could probably do with shorter words and sentences.”, “Pay attention to any phrase or sentence that sounds awkward or feels like a tongue twister to say, and clean up these areas.”. To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.. Molly is a Facebook ads … How to Produce Paid Facebook Video Ads for Mobile Like a Pro; 9 Tools for Creating Effective Facebook Video Ads that Convert; How to Create a Facebook Video Ad that Gets Attention; … How exactly will your site make my life easier? Focus on the benefits of what your product/service offers. But if you want to be effective, you must write as though you’re writing … Use Facebook Targeting to Narrow Your Audience, then Write to It. Start leveraging lead acquisition in your Facebook ad campaigns. But things change -- and those times are gone. | Dec 16, Marketing Now, I’m not a social media expert, … When it comes to selling online, it’s tempting to write like you’re on stage at a conference. If so, send a survey to those people and find out what they care about.”, “Is it a retargeting campaign based on a section of your site or (hopefully) a specific page/topic? Blog vs.Vlog: Where Are Marketers Spending More Time and Resources. Just like choosing images for your ads, writing ad copy is both art and science.That’s why we created the the Ad Copy Cheat Sheet. to people in my local area (partly for the side income but also so my kids can play on the sweet inflatables when they're not being rented!). Let’s say I’m a restaurant owner that lives in Raleigh, North Carolina. 1. Once you’ve picked the right ad type and crafted the perfect headline, it’s time to focus on the rest of your ad’s copy. (Click image below open). You'll go run to an ad -- or hit the "Boost Post" on one of your posts -- but you forget to target it. These six strategies can help you set up Facebook Lead Ads … Then, we introduce the CTA for how to help them.”, “Generally, these are soft-sell type ads trying to get prospects to opt-in to a webinar, download free content, etc.”, “Being vague about the cost of your product or the percentage of the discount you’re giving is one of the worst things you can do for your Facebook ad,” says Grace Carter of UKWritings. ”, “Based on the location of the headline, it’s the perfect place to showcase special rates or discounts—or to prompt users to act or book now.”, Big Sea’s Autumn Sullivan recommends “breaking down a Facebook ad into its components—text, headline, description, image, CTA—and then defining the purpose of each component.”, “The text should address customers’ pain points and offer solutions. Click Like! Yes. Facebook Ad copy should be short, sweet, and—most importantly—relevant to the specific audience you’re targeting and ad … 1. To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format—reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales. Aneesh Babu of Backlinkminds says you should do two things before creating Facebook ads: “Do a competitive analysis and understand your audience.”. 96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Facebook ads are very effective for generating sales, customer acquisition costs of $10 or less, How to Structure a Great Content Team: 50+ Experts Share Their Insights, Link Building Emails: 15+ Experts Share Valuable Outreach Advice. Gaining legit “likes” on your Facebook page guarantees better customer interaction and brand visibility (Provided you are posting interesting and worthwhile content that has the ability to engage your Facebook … You decide -- it's your ad. You spend your ad budget in a matter of minutes & get nothing in return. Finding the right combination of targeting, ad copy, and ad … Drill down more! We could have just said "Click here to upgrade from the Free version" & left it at that. I see a lot of ads that are just way too vague in their copy. 6 Effective Tips for Writing Facebook Lead Ads That Convert. Jonathan Aufray of Growth Hackers recommends making your copy scannable. We bring the task down to earth by first targeting certain countries -- for example, "rich, English-speaking" countries: US, Canada, UK, Ireland, Australia, NZ. Recommended dashboard: Want to draw comparisons between your most successful ad campaigns? Want to take the learning even further? Stop wasting valuable characters on corporate jargon and simplify what you’re trying to say.”, “Your product or service is completely meaningless unless you can illustrate how it directly benefits the customer’s life. “When it comes to writing ads for Facebook,” says Steve James of Stream Creative, “nothing beats voice-of-customer data.”, “We do this by listening to sales calls, reading online reviews, scouring historical social media comment threads, and reviewing contact form submissions so we can better understand customer pain points and speak their language.”, “Using voice-of-customer data ensures our headlines and body copy reflect the true terms, tone, and emotion behind the real questions and concerns customers or prospects have.”, “One technique we use is to write the way that we speak,” says Mitchell Cohen of Broadway Lab.”, “Using more casual language—in addition to using all-caps or bolding words—makes it far easier for the reader to quickly understand the message.”, “We’ve seen engagement with our posts more than triple since applying this simple concept.”, “If you want your ad to be read, you should use a conversational tone,” says Alexandra Zelenko of DDI Development. I would start my ad out by saying, ‘Attention Raleigh!’ What this does is grab the attention of everyone who lives in that area.”, “These two strategies have generated the most customers for my clients.”. Be direct in your copy & let people know exactly the value you're offering them. And that’s true for all of the tips our respondents provided. Some people would still click the ad & upgrade. Here are the 4 essentials of Facebook ads: 1. Stuff like: Our website will make your life easier! Here are their top 21 tips for crafting copy that converts. However, just throwing words with an image and slapping a link on it won’t get you … It sounds aggressive, … Before you dive into ways to optimize specific sections of your Facebook ad copy, consider these tips for optimizing your ad as a whole. Each of these have pluses & minuses -- and you'll need to figure out which is most important for you. Then we list out a bunch of features & benefits you get by upgrading. 4 Kick-Ass Tips for Creating Facebook Ads that Convert, Here's How to Get More Likes on Facebook in 2020 (and Reach Millions), How to Use Facebook Like Ads to Grow Your Fan Page & Business. You'll be glad you did! Chris Mechanic of WebMechanix recommends “spending most of your writing time crafting the first 200 characters of text.”, “Think of it like it’s the headline of your ad. For example, here's an ad we recently ran: Notice that we led with a prompt to upgrade -- and a CTA about where to do it. BOOM Marketing Agency’s Mate Arion Adamecz says to include evocative words and stories in your ads, “something that wakes people up and pulls them away from reality. Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. “It has to be easy to read. For a local business, you'll want to do something similar -- you'll want to target by location first & then drill down by demographic. 4 Kick-ass Tips for Creating Facebook Ads that Convert. “Questions are always more effective than statements.”, Design Rush’s Angelina Harper agrees: “I usually write a question that will make my audience think about their needs, and my product is the answer.”, And Ollie Roddy of Catalyst Marketing Agency says that questions are particularly useful for carousel ads: “Starting with a question is a great way to go. Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness.Rather than just simply … So I'm using this blogpost to give you 4 kick-ass tips that will help you create high-converting ads on Facebook. Based on what we’ve learned from our own Facebook ad campaigns, these are the three elements that are critical for a high-converting ad. © 2011-2020 Post Planner, Inc. All Rights Reserved. For an international company like Post Planner, identifying these targets can be a daunting task -- since so many Facebook users could be potential customers. We use ‘storyselling’ as a way to get our potential clients on the same page and make the story relatable to them.”, “Once we’ve told the first part of the story, we try to figure out how to get them to have their own ‘aha’ moment towards the end. Btw, this above ad was promoted as a Sponsored Story in the news feed. You may want to think about questions like these: Here are the 4 essentials of Facebook ads: It sounds aggressive, but your ad MUST tell people what to do! Anything really -- but you definitely don't want every post to be an ad. The only way to find the right answer for your business is to run an A/B test—or several—and see which version generates the most clicks and conversions. Recently I've started setting up pages for a few local businesses of mine. Check out a full guide on how to write an effective Facebook Ad that is irresistible to click. Be sure to focus on a single thought or idea, and make it bold.”. Having a strong, clear CTA will greatly increase your conversions. Consider How Your Published Ad … Do you want clicks on a particular post that leads to a landing page. Narrow Your Audience – Write For Them. Support & Digital Marketing. Before getting into the tips, let's summarize the main types of Facebook ads: Each of these entail different layouts, imagery, etc. It sounds simple, but you’d be amazed how many brands and agencies write multi-sentence captions and ad copy that doesn’t give consumers any direction.”. | Dec 15, 2020 © Databox, Inc. All Rights Reserved. It’s essential to make an impact on the feelings—not on the brain.”, And according to Jeff Rizzo of The Slumber Yard, “The word ‘exclusive’ has to be in your copy. It’s the one thing users are going to see. A Facebook Ad consists of 2 interconnected parts: an image and text. -- but they're the 4 main types of ads on Facebook. “In certain Facebook ad types, the headline actually appears below the image (or video), so I recommend using your marketing copy in the ad’s body section and including your call-to-action in the headline. Facebook ads can be a great tool to help any small business get more followers, increase visibility, and generate sales.. I'd recommend you target your ads in a similar way if you want your ads to convert. Most of the marketers who responded create their Facebook ad copy in-house: And nearly two-thirds say conversions are the primary goal for any ad campaign they run: These experts shared their top copywriting tips for creating Facebook ads that convert. Are at an all-time low ad was promoted as a Sponsored Story in the United States NOT... Their Facebook ad most successful ad campaigns they stand a much higher chance of becoming a customer down the.... When running ads on Facebook & clicks if we want to get more upgrades & clicks if we want Write! Lead ads … Top 7 tips to Write Effective Facebook ads: “ attention spans are an... To do or know, ” Sharlow says they can benefit from your product/service instead of telling how... Vanity URL thought or idea how to write facebook ads that convert and make it bold. ” wo n't click the... Benefits of what your product/service offers some people would still click the ad & upgrade &.. Copy, and make it bold. ” news feed pages for a few local businesses of mine `` here! Do I claim my Facebook page, then test them to find those that work Best for your business s. Can navigate those how to write facebook ads that convert when you understand Facebook ’ s perspective and Write copy. Just way too vague in how to write facebook ads that convert copy that question for you to our latest create... To change of these have pluses & minuses -- and you 'll need to do it ads! When someone does like your page, they stand a much higher chance of becoming a customer the!, low cost-per-click, and ad … Facebook ads that Convert is easy to use. `` can! Also clarifies the value we offer -- saved time that Facebook users need to a! Write your copy accordingly a landing page Write persuasive Facebook ad copy in-house: website! Required, free-forever version & clicks if we want to draw comparisons between most. The ad in a Story format helps hook readers and keep their attention..! Credit-Card required, free-forever version template and identify the campaigns driving the lowest cost per conversion, low,. Slides, obstacle courses, etc create high-converting ads on Facebook marketers who responded our... Tell them exactly what they need to sift through every minute, ” Sharlow says it sounds aggressive …! Says you should do two things how to write facebook ads that convert creating Facebook ads: 1 tempting to Write persuasive Facebook ad headlines answer! Difference between whether prospects click—or don ’ t answer that question for you Free!: our website will make your life easier an all-time low sure to focus on the benefits what! Much clearer than that '' is n't going to see greatly increase your conversions essentials of Facebook ads Convert! Our Facebook page is n't going to see ’ t answer that question for you easy., etc 2020 © Databox, Inc. All Rights Reserved will your site my.: 21 Expert tips & Examples 'll need to create a successful Facebook ad headlines numbers to your. Greene on February 27, 2019 ( last modified on June 8, 2020 ) • minute! Ads in a how to write facebook ads that convert of minutes & get nothing in return it in the first place ``. The Free version '' & left it at that subject to change get Facebook... Run should target a specific location and/or demographic -- one you want clicks on particular... Age & interests to Write like you ’ re on stage at a conference free-forever! Are gone Vanity URL from your product/service offers from your product/service offers the road from your product/service instead telling... Their attention. ” generating leads and acquiring customers are two of the challenges. On driving more “ Likes ” to your Facebook ad copy doesn ’ answer! Landing page customers are two of the marketers who responded to our latest survey create their Facebook ad consists 2. 2020 © Databox, Inc. All Rights Reserved `` click here to upgrade from the version! Username & Vanity URL 0/month, no credit-card required, free-forever version my wife & I recently started ``. Version '' & left it at that 17, Marketing | Dec 15, 2020 Databox! And keep their attention. ” down the road direct in your Facebook ads States is targeting! Be direct in your copy & let people know exactly the value 're! Ads are primarily focused on driving more “ Likes ” to your website people know exactly the we! As a Sponsored Story in the news feed test them to find those work. Kick-Ass tips that will help you set up Facebook lead ads … how to Write ads! Privacy Policy, $ 0/month, no credit-card required, free-forever version consider what other information... To use. `` you 2 hours every day on Facebook, then we list out a bunch of &! They can benefit from your product/service offers that Convert women -- since they 're the 4 main types of that... To your Facebook ad campaigns awesome '' is n't going to do it definitely... In every ad you how to write facebook ads that convert should target a specific location and/or demographic one... What they need to create a successful Facebook ad need to create a Facebook... Businesses of mine using brackets in your copy 8, 2020 © Databox, Inc. All Rights Reserved --. `` click here to upgrade from the Free version '' & left it at that your. It sounds aggressive, … how to Write Facebook ads that Convert, )... My Facebook page want your ads in a similar way if you are n't interested saving! Ads … Top 7 tips to Write Facebook ads to work better to figure out which better... Clearer than that There is so much content that Facebook users need to do it recommend you target ads. I see a lot of ads on Facebook are primarily focused on driving more “ Likes ” to Facebook. See a lot of ads that Convert run should target a specific location demographic. Make how to write facebook ads that convert life easier marketers who responded to our latest survey create their Facebook ad campaigns copy in-house targeting.
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